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It's Nice That - "It produces very high quality, two-fingers-up to Instagram, pinhole photographs."

Fast Co. Design - "It’s Angood’s perfectionism for artifice that elevates the Videre beyond mere gimmick to a nostalgic reboot, a celebration of vintage cameras, papercraft, and medium format film photography in one. It’s not designed to make photography simple; it’s designed to make photography fun."




The Videre is a medium format pinhole camera that has been developed into a do-it-yourself kit so you can take your own pinhole photographs in style.

Working without a lens, it instead uses a simple precision laser-cut 0.4mm pinhole to take photographs onto medium format film.

If you'd like to know more about pinhole photography you can read about it here.

The kits are screen printed and die-cut individually by hand onto thick recycled card and supplied with instructions, a spare medium format spool (reclaimed from some of the best darkrooms in London) and a precision laser-cut pinhole along with all of the other bits you'll need to construct your Videre. All you need is a 120 film and some craft glue.

The Videre started life as a project on Kickstarter where we managed to just over double our funding goal. Because of this fantastic support we are able to make 800 extra Videre kits that are available to pre-order from our homepage for an expected November delivery!

The Videre kits are 100% made in England and are in production right now.

We are posting regular updates of our progress on Facebook and Tumblr.

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The Videre


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The Journey



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